An empirical investigation of the impact of communication timing on customer equity
نویسندگان
چکیده
منابع مشابه
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15 صفحه اولthe impact of skopos on syntactic features of the target text
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15 صفحه اولThe Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis
Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...
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ژورنال
عنوان ژورنال: Journal of Interactive Marketing
سال: 2008
ISSN: 1094-9968
DOI: 10.1002/dir.20103